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Revisiting Essmart’s Vision at the Dasra Social Impact Program

Revisiting Essmart’s Vision at the Dasra Social Impact Program

A few months back, Selvan met a Dasra representative at a conference held at the Tata Institute of Social Sciences in Mumbai. She told him about the Dasra Social Impact Program, an executive education program that trains decision makers of leading nonprofits and social enterprises across India. […]

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99.9%

99.9%

“An outsider’s understanding of local conditions in India.” This is something which both Diana and I, as co-founders of Essmart, have been told we have. I cannot argue with this statement. I am not Indian, I did not grow up in India, I am not aware of […]

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Cheap vs quality: Which is better?

Cheap vs quality: Which is better?

Both of the images below are taken from a weekly market in a village 15 km from Pollachi. People living in villages around this market come here every week to buy essential household items. This market primarily sells fresh farm vegetables, but a large number of vendors […]

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From a thought exercise to action: Reflections on teaching (and learning/doing) social entrepreneurship

From a thought exercise to action: Reflections on teaching (and learning/doing) social entrepreneurship

This isn’t an update from the field, but it’s still part of the entire experience of building Essmart out here in India. Last week, I had the opportunity to participate in an “International Faculty Seminar on Social Entrepreneurship” at the Tata Institute of Social Sciences in Mumbai. […]

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Experimental marketing: live demonstrations in shops

Experimental marketing: live demonstrations in shops

Yesterday evening, I had the opportunity to accompany Selvan to shop #2 of Essmart’s 17, which is located maybe 20 minutes outside of Pollachi. Around 5:30 pm, Selvan and I set up a little solar lantern demonstration center in front of this store. We propped the lanterns […]

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A first note from Selvan, Essmart’s new Director of Field Operations

A first note from Selvan, Essmart’s new Director of Field Operations

Hi! This is Selvan, writing my first blog for Essmart about my day-to-day field experiences running the ground operations. It’s been almost 15 days since we got to Pollachi, and we have made significant progress from our hotel room in Sakthi to a moderately furnished home cum […]

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Essmart’s mission statement is to bring essential, life-improving products to all people, no matter who they are or where they’re from.

Essmart is registered as a US Corporation and an India Private Limited company.

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