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Cheap vs quality: Which is better?

Cheap vs quality: Which is better?

Both of the images below are taken from a weekly market in a village 15 km from Pollachi. People living in villages around this market come here every week to buy essential household items. This market primarily sells fresh farm vegetables, but a large number of vendors […]

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From a thought exercise to action: Reflections on teaching (and learning/doing) social entrepreneurship

From a thought exercise to action: Reflections on teaching (and learning/doing) social entrepreneurship

This isn’t an update from the field, but it’s still part of the entire experience of building Essmart out here in India. Last week, I had the opportunity to participate in an “International Faculty Seminar on Social Entrepreneurship” at the Tata Institute of Social Sciences in Mumbai. […]

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Experimental marketing: live demonstrations in shops

Experimental marketing: live demonstrations in shops

Yesterday evening, I had the opportunity to accompany Selvan to shop #2 of Essmart’s 17, which is located maybe 20 minutes outside of Pollachi. Around 5:30 pm, Selvan and I set up a little solar lantern demonstration center in front of this store. We propped the lanterns […]

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A first note from Selvan, Essmart’s new Director of Field Operations

A first note from Selvan, Essmart’s new Director of Field Operations

Hi! This is Selvan, writing my first blog for Essmart about my day-to-day field experiences running the ground operations. It’s been almost 15 days since we got to Pollachi, and we have made significant progress from our hotel room in Sakthi to a moderately furnished home cum […]

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Choosing our catalogue

Choosing our catalogue

“What products are in Essmart’s catalogue of essential technologies?” This is a question we’re asked often. And to be honest, we don’t have a good answer for this question yet. Not because we don’t have a long list of products that we’d potentially like to include in […]

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Because invention isn’t enough

Because invention isn’t enough

After finally getting a chance to see and interact with some of the rural retail outlets we are working with in Southern India and getting a better feel for both the logistical challenges and the market potential, I couldn’t help but think of an article I read […]

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About Us

Essmart’s mission statement is to bring essential, life-improving products to all people, no matter who they are or where they’re from.

Essmart is registered as a US Corporation and an India Private Limited company.

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Our Director of India Ops Prashanth was interviewed by Reuters! Check out the article: in.reuters.com/article/2014/0…

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