Adoption of accounting software

Adoption of accounting software

We’ve recently been setting up a new accounting software – Xero. As we’ve gone through this process, we’ve received a fair amount of push back in India. People are used to using a software called Tally, and we’ve had to justify why we...
Not that different than the car market

Not that different than the car market

While reading a Jalopnik article reflecting on the Indian car market, it struck me that the Indian car market is really not that different from the market for essential technologies. The author, Jason Torchinsky, a car blogger and first-time visitor to India, hit on a...
99.9%

99.9%

“An outsider’s understanding of local conditions in India.” This is something which both Diana and I, as co-founders of Essmart, have been told we have. I cannot argue with this statement. I am not Indian, I did not grow up in India, I am not aware of all the...