The Essmart Solution
|Around the world, people are living with essential needs: lighting, non-polluted indoor environments, and clean water. Organizations are already designing essential technologies to meet these needs: LED solar lanterns that enable children to study longer, improved cookstoves that reduce air pollution, and water filters that limit disease.
However, households are not benefiting from these essential technologies. Marketing, distribution, and after-sales service are difficult to establish and operate in low-income, far-flung areas.
Meanwhile, there exist millions of small, family-owned local retail shops in these areas. They currently sell fast moving consumable goods, such as soaps and sweets. However, households cannot purchase essential technologies at these retail stores because the local shops don’t know about these technologies, how to get them, or how to service them.
Essmart offers a solution. We fill the gap between essential technologies and households via the local retail shops where households do their other retail spending.
|Essmart primarily engages in three activities with local shops: