Bridging the Gap in Rural Supply Chains
We connect socially impactful technologies with rural marketplaces, ensuring high-impact livelihood products and services are accessible at the village level.
Curated Products for Rural Farmer Households
Explore our extensive range of high-impact livelihood products, thoughtfully curated for rural farmer households. We empower rural communities with innovative solutions that enhance their livelihoods.
Tech Enabled Distribution
Leverage our cutting-edge technology for streamlined distribution. Our tech-enabled platform and last-mile network ensure seamless logistics and empower data-driven decision-making.Â
Unlock Rural Market Potential with Our Services
Gain a competitive edge in Tier 3 markets with our services. From market research to targeted rural marketing campaigns, we provide strategic support for business expansion and growth in the rural market.
Rural retailer B2B network
Essmart is a curated B2B e-commerce platform for rural retail shops, curating products that enhance rural revenue potential and livelihoods, with a particular focus on agriculture and clean-tech. Our platform facilitates the sale of high-impact livelihood products, addressing the challenges faced by existing supply chains and helping shops expand their businesses.
Essmart’s mission is to connect rural shops, farmer producing organizations (FPOs) and villages – with products that improve their lives and livelihoods, bridging the gap in a broken supply chain.
A Decade of Rural Market Expertise
Over the past decade, Essmart has cultivated its rural market expertise, driving positive impact in communities. With an extensive network of shops and farmer producing organizations (FPOs), we have successfully scaled our operations across diverse pin codes, delivering life-enhancing products and services. Through our deep understanding of rural dynamics, we continue to foster innovation, bridge gaps, and uplift livelihoods.Â
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Your Go-To Market Partner for Rural Innovation
Essmart proudly leads as a first mover, introducing a diverse range of innovative products to rural markets. As a trusted go-to market partner, we bring groundbreaking solutions that are otherwise challenging to access in rural areas. Our expertise in navigating rural landscapes allows us to pioneer essential kitchen products, agricultural tools and clean tech solutions.Â
By joining forces with Essmart as a distributor, you can play a pivotal role in expanding the reach of these life-enhancing offerings.
The Essmart Dealer App
With our Mobile App for shop owners, we can scale the onboarding of shops to the Essmart network more efficiently, and manage their orders and grow sales at scale. Shop owners gain access to cashback offers, after-sales support and rewards points on every selected purchase.
Reach Rural Customers: Explore Our Service Offerings
Discover the untapped potential of rural India with Essmart’s specialized service offerings. Our comprehensive solutions are designed to help businesses successfully reach rural customers and expand their market presence. From market research and tailored marketing campaigns to strategic distribution and product testing, we provide the expertise and support needed to navigate the unique challenges of rural markets
Featured Case Studies
Explore our featured case studies to witness the successful outcomes of our market research testing and impactful rural marketing campaigns, demonstrating our ability to drive growth and effectively connect with rural communities.
Market Research and End-User Testing
Our market research and end user testing services are tailored for commercialized products entering the Indian market, enabling refinement of pricing, packaging, and localized branding. In a successful collaboration with HUB-Tokyo & Panasonic, we conducted a product testing trial for the HCD Aquarium-Style UV Water Purifier. Engaging with 14 peri-urban and rural households in Karur, Tamil Nadu, we collected invaluable insights on design, usability, convenience, and pricing. Trust in Essmart to unleash the true potential of your products through meticulous market research and user-driven feedback.
Rural Marketing Campaigns
Experience the power of Essmart’s rural marketing campaigns, designed to connect brands with rural customers in India. Our on-the-ground campaigns provide a unique opportunity to expand your reach and build brand awareness among a large, underserved market of over 850 million people. Through strategic execution, we tap into the immense growth potential and revenue opportunities that rural areas offer. Harness the influence of word-of-mouth and community networks to amplify your message and establish lasting brand loyalty. Discover the untapped potential of rural India with Essmart’s impactful marketing campaigns.
Meet our Customers!
Manikandan, a resident of Vadachittur village in Tamil Nadu, faced frequent power cuts that disrupted his family’s daily life. To address this challenge, he purchased a SunKing Pro 300 product from a shop in Essmart’s last mile distribution network. Now, his son can study in the evening, ensuring uninterrupted learning, and the light is also utilized for night-time cooking. The SunKing product has brought much-needed convenience and empowerment to Manikandan’s household.Â
Usha Rani, Manager of Thenkoodu, a Community Managed Resource Centre in Anthiyur, Tamil Nadu, has been instrumental in the center’s growth since its establishment in 2003. With a focus on selling agricultural inputs and Essmart products, Thenkoodu has become a trusted business center for 32 villages. They provide essential products such as crop protection, sprayers, solar lights, and improved cookers, catering to the evolving needs of their community. Through their commitment to training and micro-finance support, Thenkoodu empowers women and serves over a thousand customers, offering access to new products, training, and valuable business assistance.