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Experimental marketing: live demonstrations in shops

Experimental marketing: live demonstrations in shops

by diana | Aug 28, 2012 | Aug '12 India, Blog, Field Notes

Yesterday evening, I had the opportunity to accompany Selvan to shop #2 of Essmart’s 17, which is located maybe 20 minutes outside of Pollachi. Around 5:30 pm, Selvan and I set up a little solar lantern demonstration center in front of this store. We propped the...
Insights from the field: value propositions, local training, and warranties

Insights from the field: value propositions, local training, and warranties

by diana | Aug 15, 2012 | Aug '12 India, Blog, Field Notes, Thoughts and Ideas

Happy Independence Day! Since today was a national holiday, we spent most of it working from our Pollachi office/warehouse. Our sixth Essmart team member has arrived, and watching our complementary skills come together to move Essmart forward has been a rewarding...
Shopping in Pollachi and continued shop visits

Shopping in Pollachi and continued shop visits

by diana | Aug 14, 2012 | Aug '12 India, Blog, Field Notes

It’s Diana here — I arrived in Pollachi on Sunday morning after taking an overnight bus down from Bangalore. After checking out the new office space and listening to Jackie and Selvan tell me the details of their progress, I was most impressed! Two other...

Essmart is at the Dell Social Innovation Challenge!

by diana | Jun 12, 2012 | Blog, Competitions

Whew, what a busy past few days. Jackie and I gave our pitches to the Dell Social Innovation Challenge judges yesterday, and we will find out the results in a few hours. We are up for a $50,000 grand prize. We will update soon, but do wish us the best!

Essmart Wins $10k in the MIT IDEAS Global Challenge!

by diana | May 4, 2012 | Blog, Cambridge, Competitions

Amazing news, friends! Essmart wins its largest check to date – $10k in the MIT IDEAS Global Challenge! This is hugely encouraging to us, as we’ve come close to winning competitions but fall just short of the monetary prize. We’re entirely thankful...
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About Us

Essmart’s mission is to bring essential, life-improving products to all people, no matter who they are or where they’re from. As a social enterprise, we reinvest a majority of our profits to grow our reach and impact, and ensure the fulfillment of our mission. Essmart is registered as a US Corporation and an India Private Limited company.

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