Blog

Because invention isn’t enough

Because invention isn’t enough

After finally getting a chance to see and interact with some of the rural retail outlets we are working with in Southern India and getting a better feel for both the logistical challenges and the market potential, I couldn’t help but think of an article I read […]

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Insights from the field: value propositions, local training, and warranties

Insights from the field: value propositions, local training, and warranties

Happy Independence Day! Since today was a national holiday, we spent most of it working from our Pollachi office/warehouse. Our sixth Essmart team member has arrived, and watching our complementary skills come together to move Essmart forward has been a rewarding experience. Everyone has been occupied, since […]

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Shopping in Pollachi and continued shop visits

Shopping in Pollachi and continued shop visits

It’s Diana here — I arrived in Pollachi on Sunday morning after taking an overnight bus down from Bangalore. After checking out the new office space and listening to Jackie and Selvan tell me the details of their progress, I was most impressed! Two other members of […]

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Visiting our first shops

Visiting our first shops

On Saturday afternoon, Selvan and I went on a motorbike ride through a few villages within a 15 km radius of Pollachi. We visited five shops, where Selvan got to test his skills as a salesman and we got to see how these new shop owners reacted […]

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Moving in

Moving in

Thursday, we finally moved into our new space in Pollachi. It ended up taking us a bit more time to get the key than expected.  We basically had to pitch Essmart to our landlord to get him to support us, given we’re young and new to the […]

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Hunting for space

Hunting for space

For the past couple days, Selvan and I have been hunting for a combined apartment / office / warehouse space in Pollachi. We need space for Selvan to live and work, space for Diana to stay in when she spends time in Pollachi, and space to store […]

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About Us

Essmart’s mission statement is to bring essential, life-improving products to all people, no matter who they are or where they’re from.

Essmart is registered as a US Corporation and an India Private Limited company.

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