We help you sell in rural India through our market research, distribution, and supply chain solutions
Understand what customers really want before you launch, expand, or invest in rural India.
Our supporters
Our clients
Our insights connect your business to the voices that matter.
What does that mean for your product?
Launch
Product launches designed to leverage the right market and timing with relevant brand positioning
Scale
A loyal primary market built by aligning with the drivers of buying decisions like purchasing triggers, usage context, and barriers to adoption
Diversify
A business that evolves with the rural customer and strategically keeps up with their changing needs cal keeps up with their changing needs and wants.
Actionable insights from real customers who are engaging (or disengaging) with your brand in relevant ways.
Nuance over numbers to ensure recommendations are relevant and actionable.
Timelines that match your pace – quick when required, phased out when feasible.
Reports built to inform strategy and empower teams, not sit in a folder.
Latest Insights
05 Apr 2025
Farming amid Climate Change: Implications and a Way Forward
08 Sep 2024