Insights

Browse through our latest research to see what is working on the ground, what is changing in rural markets, and insights that are driving real impact for our partners.

The Road to Financial Inclusion in Rural IndiaBy SnigdhaInvesting in technology is critical for transforming agriculture in India, yet many rural families, particularly farmers, struggle to adopt innovative solutions due to limited access to financing. In this...

What can Extended Reality (XR) do for Rural India?By SnigdhaThe extended reality space, comprising new-age tech such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), is witnessing exciting advancements as well as new business...

Solar Dryers: Adding Value to Farm Produce Post-harvest loss remains a major challenge for smallholder farmers, especially in perishable crops. Solar dryers offer a sustainable solution—helping farmers reduce spoilage, improve shelf life, and access new income streams...

Sprayers

Agricultural Sprayers: Making Precision Affordable For millions of smallholder farmers, spraying pesticides or fertilisers is still done with outdated or inefficient tools, leading to crop loss, high input costs, and health risks. Affordable, easy-to-use sprayers can...

Chaff Cutters

Chaff Cutters: Boosting Fodder Efficiency for Small Farms Chaff cutters are essential for improving livestock feeding efficiency on smallholder farms. In rural India, where most dairy farmers cut fodder manually, these machines reduce labour, save time, and minimise...

6 Reasons Why Products Fail in the Rural Indian Market

6 Reasons Why Products Fail in the Rural Indian MarketBy Snigdha Once launched, a product can fail in the market for a number of reasons.In this article, we list the six major reasons based on our 12+ years of experience in bringing innovative technologies to rural...

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