Build with
Confidence, Not Guesswork
We partner with enterprises and VCs to test, refine, and strengthen their ideas with real-world insights. Whether you’re piloting a product or refining your strategy, our research shows you what’s working, and what to do next.
We work with
Startups
Essmart helps startups understand what’s working and what’s not—quickly. Whether it’s testing product features or checking if an idea fits rural markets, our research supports faster, better-informed decisions.
Social enterprises
Social enterprises work with Essmart to understand how their efforts are landing on the ground—and how to strengthen them. Our insights help teams fine-tune their approach and reach more people in meaningful ways.
Incubators and investors
Incubators and VCs rely on Essmart’s research to get a real-world read on where products stand. Our insights highlight risks, opportunities, and how ventures can move from concept to traction with confidence.
Our Process
Stage 1: Exploration
We have comprehensive conversations to grasp your team’s vision, goals, and burning questions. This helps us identify the best strategy for the later stages.
Stage 2: Outlining the Problem
Based on your inputs, we define a clear hypothesis for the study. These hypotheses help us envision the roadmap between where your business is and where you want to reach.
Stage 3: Planning
With key hypotheses in hand, we get to work designing the critical structure around it – from sampling to timelines and research methods.
Stage 4: User Engagement & Fieldwork
From FPO offices to kirana stores and people’s kitchens, we go where the roadmap takes us. This stage is all about getting to the nitty gritty of how the world out there interacts with your product.
Stage 5: Insights Generation
In the synthesis stage, we put the puzzle pieces together: user quotes, hard data, market trends, and so on to construct a unified strategy.
Stage 6: Insights & Recommendations
A consolidated, replicable repository of data-led strategy recommendations. We deliver insights that tell you the way forward.
Post-Research Engagement
Whether it’s refining the messaging, co-designing a pilot, training teams, or just being a sounding board—we stay involved to ensure the insights land well and create lasting change.
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08 Sep 2024
Essmart’s Take on Why Mixed Methods Research Matters
Looking for similar insights for your business?
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